Contents Acknowledgments...................................................................................III Introduction..............................................................................................V 1 Middle class focuses on saving... World class focuses on earning............................................................. 17 2 Middle class thinks about money in linear terms... World class thinks about money in non-linear terms....................... 18 3 Middle class believes hard work creates wealth... World class believes leverage creates wealth ...................................... 20 4 Middle class believes money is the root of all evil... World class believes poverty is the root of all evil............................ 22 1 Middle class focuses on saving... World class focuses on earning Driven by the fear of loss and uncertainty of the future, the masses focus on how to protect and hoard their money. While world-class thinkers understand the importance of saving and invest- ing, they direct their mental energy toward accumulating wealth through serving people and solving problems. When an economic correction occurs, the fear-based saver suffers catastrophic losses that may take years to recover. While world-class thinkers suffer similar losses, they quickly turn their attention to financial opportunities that present themselves in a society of suddenly terrified people. While the masses are selling for short-term survival, the great ones are buying for long-term success. One group is operating from fear, the other, from abundance. The self-made rich aren't afraid to take calculated risks, because they know if they lose they can make it all back. While the middle class is always looking for the home run investment that will make them wealthy, the world class invests wisely, knowing the bulk of their fortune will come from the service they provide. Most people are more concerned with the modest gains they accumulate from their savings and investments than they are with using their billion dollar minds to create a fortune. The masses are so focused on clipping coupons and living frugally they miss major opportuni- ties. Even in the midst of a cash flow crisis, the rich reject the nickel and dime thinking of the masses. They are masters at focusing their mental energy where it belongs: on the big money. How about you? Are you more focused on saving pennies or building an empire? Your current financial status will give you an idea of your past thinking. If you're rich, keep thinking the way you're thinking. If not, maybe it's time for a change. "Money is power, and you ought to be reasonably ambitious to have it." - Russell Conwell Rich Resource: The Rich: A New Study of the Species by William Davis Critical Thinking Question: Based on your past behaviors and results, are you thinking big or small? ᏸ Action Step: Make a decision today to think bigger and maximize your money potential. 2 Middle class thinks about money in linear terms... World class thinks about money in non-linear terms The masses trade time for money. This creates the belief that making money is a linear process directly connected to time. The average person believes the only way to earn more money is to work more hours, with the exception of raises and bonuses. The wealthy know big money requires thinking about it in non-linear terms. Thegreat ones are masters at generating money through ideas that solve problems. They realize since there is no limit to ideas, there is no limit to how much money they can earn. So while the middle class is scram- bling to survive and frightened for their financial future, the world class is capitalizing on their elevated level of awareness. The masses waste a substantial percentage of their mental energy worrying about money, while the champions are fearlessly directing their focus to becoming wealthier every day. Fortunes can be created almost overnight with the right idea at the right time, but only if the performer understands this non-linear phenomena. Since most people think of making money in a linear fashion, they never invest the necessary effort to create high impact solutions. The truth is, people who educate themselves in this philosophy have the potential to become as wealthy as they wish. And while this has been proven again and again, the average person's refusal to believe this holds them back from ever getting started. This is another reason on the long list of why the rich get richer, and the poor, poorer. "The entire essence of America is the hope to first make money-then to make money with money- then make lots of money with lots of money." - Paul Erdman Rich Resource The Intelligent Investor by Benjamin Graham Critical Thinking Question: When you're problem solving, do you spend more time looking for the obvious answer or the non-obvious answer? Linear think- ing is the obvious and non-linear
Chapter 1 Middle class focus world class focus on earning money
1 Middle class focuses on saving...
World class focuses on earning............................................................. 17
2 Middle class thinks about money in linear terms...
World class thinks about money in non-linear terms....................... 18
3 Middle class believes hard work creates wealth...
World class believes leverage creates wealth ...................................... 20
4 Middle class believes money is the root of all evil...
World class believes poverty is the root of all evil............................ 22
1
Middle class focuses on saving...
World class focuses on earning
Driven by the fear of loss and uncertainty of the future, the
masses focus on how to protect and hoard their money. While
world-class thinkers understand the importance of saving and invest-
ing, they direct their mental energy toward accumulating wealth
through serving people and solving problems. When an economic
correction occurs, the fear-based saver suffers catastrophic losses that
may take years to recover. While world-class thinkers suffer similar
losses, they quickly turn their attention to financial opportunities that
present themselves in a society of suddenly terrified people. While the
masses are selling for short-term survival, the great ones are buying
for long-term success. One group is operating from fear, the other,
from abundance. The self-made rich aren't afraid to take calculated
risks, because they know if they lose they can make it all back. While
the middle class is always looking for the home run investment that
will make them wealthy, the world class invests wisely, knowing the
bulk of their fortune will come from the service they provide. Most
people are more concerned with the modest gains they accumulate
from their savings and investments than they are with using their
billion dollar minds to create a fortune. The masses are so focused
on clipping coupons and living frugally they miss major opportuni-
ties. Even in the midst of a cash flow crisis, the rich reject the nickel
and dime thinking of the masses. They are masters at focusing their
mental energy where it belongs: on the big money. How about you?
Are you more focused on saving pennies or building an empire? Your
current financial status will give you an idea of your past thinking. If
you're rich, keep thinking the way you're thinking. If not, maybe it's
time for a change.
"Money is power, and you ought to be reasonably ambitious to have it."
- Russell Conwell
Rich Resource:
The Rich: A New Study of the Species by William Davis
Critical Thinking Question:
Based on your past behaviors and results, are you thinking big
or small?
ᏸ Action Step:
Make a decision today to think bigger and maximize your
money potential.
2
Middle class thinks about money in
linear terms... World class thinks
about money in non-linear terms
The masses trade time for money. This creates the belief that
making money is a linear process directly connected to time. The
average person believes the only way to earn more money is to work
more hours, with the exception of raises and bonuses. The wealthy
know big money requires thinking about it in non-linear terms. Thegreat ones are masters at generating money through ideas that solve
problems. They realize since there is no limit to ideas, there is no limit
to how much money they can earn. So while the middle class is scram-
bling to survive and frightened for their financial future, the world class
is capitalizing on their elevated level of awareness. The masses waste a
substantial percentage of their mental energy worrying about money,
while the champions are fearlessly directing their focus to becoming
wealthier every day. Fortunes can be created almost overnight with the
right idea at the right time, but only if the performer understands this
non-linear phenomena. Since most people think of making money
in a linear fashion, they never invest the necessary effort to create
high impact solutions. The truth is, people who educate themselves in
this philosophy have the potential to become as wealthy as they wish.
And while this has been proven again and again, the average person's
refusal to believe this holds them back from ever getting started. This
is another reason on the long list of why the rich get richer, and the
poor, poorer.
"The entire essence of America is the hope to first
make money-then to make money with money-
then make lots of money with lots of money."
- Paul Erdman
Rich Resource
The Intelligent Investor by Benjamin Graham
Critical Thinking Question:
When you're problem solving, do you spend more time looking
for the obvious answer or the non-obvious answer? Linear think-
ing is the obvious and non-linear thinking is the unobvious.ᏸ Action Step:
Always look for the obvious, simple, linear solution first. If that
doesn't work, start brainstorming the unobvious, more com-
plex, non-linear solutions.
3
Middle class believes hard work
creates wealth... World class
believes leverage creates wealth
I
f hard work was the secret to financial success, every construction
worker and cocktail waitress would be rich. The wealthy strategi-
cally focus their efforts on the most profitable areas of their business
while leveraging their contacts, credibility and resources to maximize
the results of every action they take. World-class performers work
hard, but not in the traditional sense. Hard work to the wealthy means
out-thinking their competitors and leveraging the collective brain-
power of their advisors. The middle class sees hard work as a badge
of honor. The world class sees success as a more important badge
of honor. While one group is mentally and physically exhausted at
the end of the day, the other is fresh and excited about thinking of
new solutions and ideas that will keep the first group employed. As a
result, the middle class lives paycheck to paycheck and the world class
lives without limits. The only real difference lies in their approach and
ability to use leverage in place of linear effort.
The average person is playing life's proverbial slot machine, while
the wealthy own the slot machines. The beauty of living in a capi-
talistic society is that anyone in the middle class is free to make theSteve Siebold 21
necessary changes in their thinking to capitalize on the concept. Most
people won't do it because they are either unaware of how they can
think differently, or don't believe it's possible. Either way, the wealthy
will continue to amass fortunes while the masses sit on the sidelines
worrying about how to pay their bills.
"People with leverage have dominance over people with less
leverage. In other words, just as humans gained advantages
over animals by creating leveraged tools, similarly, humans
who use these tools of leverage have more power over humans
that do not. Saying it more simply, 'leverage is power'."
- Robert Kiyosaki
Rich Resource
Your Money & Your Brain: How The New Science Of Neuroeconomics
Can Help Make You Rich by Jason Zweig
Critical Thinking Question:
What were taught about hard work when you were growing
up?
ᏸ Action Step:
Make a decision to let go of any limiting beliefs you have about
hard work, and start thinking about how you can use leverage
to become more successful.
How Rich People Think 22
4
Middle class believes money is the
root of all evil... World class believes
poverty is the root of all evil
The average person has been brainwashed to believe rich people
are lucky or dishonest. The biblical passage that states the love of
money is the root of all evil has been misquoted by many to say that
money itself is the root of all evil. As a result of poor programming
and ignorance, the masses are infected with the disease of focusing
on lack and limitation regarding money and are uneducated about
what it means to be wealthy. The world class knows that while having
money doesn't guarantee happiness, it does make your life easier and
more enjoyable.
World-class thinkers consciously build beliefs about money that
serve their best interests and help them develop substantial sums. It's
not intelligence or education that holds back the average person from
getting rich, it's the middle-class beliefs around money that keep them
struggling to survive in a world of abundance. If you want world-
class wealth, copy the beliefs of the wealthy, knowing you will even-
tually begin to behave based on those beliefs. While the masses are
searching for the answer on the outside, the great ones know building
wealth starts on the inside. First you build world-class beliefs around
money, then you take action based on those beliefs. Your results will
follow your actions. Would you believe it's that easy? Most people
don't. Why not give it a try? What have you got to lose?Steve Siebold 23
"Run for your life from any man who tells you that money is
evil. That sentence is the l
Chapter 1 Middle class focus world class focus on earning money
03/10/2023
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