The Digital Revolution
media faced challenges as digital content became the norm. The job market saw new roles emerge in technology, data science, and artificial intelligence. Chapter 4: Transfo
f retail created a fertile ground for innovation and competition. Additionally, the digital revolution paved the way for personalized marketing and targeted advertising. With vast amounts of data collected through online interactions, businesses gained insights into consumer preferences and behaviors. This data-driven approach allowed them to tailor marketing efforts, reaching the right audience with the right message at the right time. Automation and artificial intelligence (AI) further revolutionized industries by streamlining processes and augmenting human capabilities. Manufacturing plants became more efficient with robotic automation, reducing production time and costs. AI-powered systems enhanced decision-making across various sectors, from heal